I analysed every sneaker released last month. This is what I learned.

Table of contents  

1. Methodology 
2. My insights
3. Overview
4. What worthy in June (full list)  🤸‍♀️🤸
5. Great Flips: Top 10 money makers 🤸‍♀️🤸🤸‍♂️
6. New Grail potential
7. What brand & Shoe model dominated the month 

(Add hyperlink to jump sections in article 

Methodology – How I conducted my research

I first cataloged last month’s releases calendar using solelinks. They offer the most comprehensive new release calendar on the web that I have found.

I recorded the retail pricing upon release and the current “average sales price” of each shoe on StockX. (It’s important to note the current average sales price of each shoe is based on all sizes of the given model.)

I then subtracted the retail cost from the average sold price to create what I am calling the “gross resale profit”.  

Avg sale price (Stockx) – Retail price = Gross Resale Profit (GRP)

From time to time I will use my emoji rating system. Below is a break down of what it means: 

My Insights

1. Summer hype – Yeezy slides are a hit. There are no other slides on the market with any resale value. Kanye created a dope shoe in a category no other manufacturer is paying attention to in terms of creating hype. I can see why he is a billionaire. 

2. Adidas needs more heat – Adidas dropped 16 sneakers this month, only 11 had any worthwhile resale value ($49 plus). To no surprise, 10 out of the 16  were Yeezys. I thought the ​​Pharrell x adidas NMD Hu ‘Orange’ would bring some value but I was wrong. You can buy those for under retail. (not bad for your personal collection) It looks like Kanye is keeping Adidas afloat this month. I expect more hype around Kanye upon his new album coming soon. 

3. Yeezy boost 350 on sale – The Yeezy Boost 350 V2 ‘Mono Clay’ is reselling for an average of $30 over retail. This is a steal. I predict this colorway to bring more value over time. I compare it to the resale value of other neon colorways in the series. 
4. Dunk season continues –  Nike released 21 shoes that brought in an average gross resale profit of $49 plus. Out of those 21 sneakers, 14 were Dunks. This month Dunks offered resellers an average GRP of $106. 

The Dunk Low ‘Sunset Pulse’ (W) brought in the lowest resale value (-$20-40) This may be a good pick up to hold in hopes of it gaining more value over time. Or to just wear them. Rarely are Dunks this close to retail pricing after release. 

Overview 

143 sneakers were released in June, 2021. That’s an average of 30 sneakers per week. 

The average retail cost was $144.13. Out of the 143, the average resale price was $195.30. That makes the average resale gross profit: $51.16 per shoe. 

As always, only a few were worth the effort of buying to flip. 43 of the 143 had a resale gross profit value of $49 or greater. Only 14 are currently reselling for 2x + retail price. 70% of Junes sneaker releases were not considered flip worthy. (a min. of $49 GRP)

😑😑😑

“Flops” are any sneaker with a gross resale profit under $49. Anything under $49 is not worth the effort in my book. After you factor in shipping, taxes and marketplace fees, you may just break even. 

This month there were 81 flops. 13 of which are reselling below retail pricing or still sitting on the shelfs.   

 How many sneakers did each brand drop in June?

What was flip worthy in June? 

Below are sneakers that have a resale gross profit value of $49 or greater.

🤸‍♂️The Average cost per shoe for these flip worthy sneakers was: $147.95

🤸The Average resale gross profit for this subset was $119.90

Top 10 sneakers that made resellers the most profit 🤸‍♀️🤸🤸‍♂️

Below are the top 10 sneakers that offered resellers the highest Gross Resale Profit (GRP).

Grail status potential? 

Ever so often we have a sneaker that blows the competition out of the water in terms of popularity and hype. The hardest sneakers to cop often turn into many collectors’ grails. Combined with the high resale price makes it out of the reach of most collectors. 

This month it was the Air Jordan Union LA x Air Jordan 4 Retro ‘Taupe Haze’

What brand dominated the month?

This category is not about what brand drops the sneaker with the most resale value but who drops the most sneakers that a reseller can consistently profit from. Most resellers will not be able to cop every release, so the more opportunities they have the more profitable their month will be.

*Air jordan is not included in Nike release #s. *Adidas release #s include Yeezy brand.  

Winner: Nike 🤸‍♀️🤸🤸‍♂️

They released an insane amount of sneakers. Roughly a quarter of them actually gave value to resellers but that is still double the opportunities brought in by Adidas and Yeezy. 

Running up: Yeezy 🤸‍♀️🤸

The Yeezy brand is not known for dropping insane amounts of sneakers per month. They are the clear winner for resellers this month. You could have thrown money at almost every pair they dropped and would have made money. 

What shoe models dominated this month? (GSP of $49 +)

Nike Dunks wins as the sneaker model of the month. 🤸‍♀️🤸🤸‍♂️

They were not the shoe to bring the most resale profit but they offered the most opportunities for resellers to make consistent profits. Nike released 21 shoes that brought in an average gross resale profit of $49 +. Out of those 21 sneakers, 14 were Nike Dunks.  

Would you like to see this report every month? Email me & say “send the report” in the subject line.